Work

Catering by Brooks

  • ASMART Solutions Inc.
  • ASMART Solutions Inc.
  • ASMART Solutions Inc.
  • ASMART Solutions Inc.

Catering by Brooks is part of the Encore Catering organisation. It is a dining concept that seeks to bring a restaurant atmosphere into the privacy of your own home. The immediate need was to explain the trading concept, while encouraging people to book the service.

Sleek, elegant and attractive images are used to portray the delicious food that can be provided.  At every stage, the site user is aware that high end catering is on offer, and that delicious food is being provided.  The food looks tasty and encourages the user to want to sample and taste.  A central box allows Information about the company and the concept to overlay the food images, while constantly reminding the user as to what is available.

A pastel blue colour dominates the website, giving it an attractive appearance emphasising the food offering.  The colours are relaxing and easy on the eyes, helping to reinforce the sense of relaxation and desirability provided by high end food.  It gives a clean, desirable and efficient appearance. The key message of food is always present.

The website is designed to be totally user friendly.  The pull down menu, allowing users to scroll up or down the main message ensures that users are made aware of all aspects of the catering concept.  By clicking on specific items on the list, users can find out detailed information. At no point is the user allowed to feel overwhelmed with too much information, or discouraged from following through enquiries. 

The result is a customer friendly website which explains the dining concept easily and simply.  Attractive images constantly reinforce the central messages, without overwhelming the user.  A simple form is provided ensuring that the user can make an immediate enquiry without having to leave the site, thus encouraging people to respond quickly.


ASMART Solutions Inc.

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