The ultimate way of having an effective branding strategy is by creating a representation of your company through a logo. People don’t realize how a well-designed logo can create profound awareness to customers that will consequently generate more income for a company. But what makes a logo effective? Does color play a big part? How about the shape? Does having intricate accents help? There are some elements that businesses should keep in mind when creating their own logo to lucratively catch the attention of the general public. Here are some helpful guidelines to help jumpstart your logo-making venture.
Your logo must adapt to different forms of medium such as letterheads, website headers, business cards, and other paraphernalia. Having a logo that is too intricately designed is not advisable as people won’t be able to appreciate it if minimized for other uses. The key point that must be instilled here is to consider the adaptability of the overall logo design. It will essentially be easier to incorporate your logo with different mediums that your company might consider using in the future.
While having any form of clip art may seem visually appealing, it is advised not to do so. Clip art may make your logo look cheap and poorly-executed. You want your logo to look sleek and professional, no matter what the nature of your business is. There are several ways to play around with your logo with the right use of shapes, fonts and colors. In relation to the first tip, having a piece of clip art included in your design won’t be portrayed precisely if your logo is reduced to a smaller size.
Having an effective logo must withstand the test of time, but making minor adjustments to your logo through the years is not entirely unacceptable. The best way to establish your corporate identity is by creating a timeless and classic logo that will stick to the consumers. It is ideal to have the general public associate your logo with your company name in an instant. The longer you keep your original logo, the better.
Don’t get too excited with your logo-making project by adding too many colors. Generally, having 2 to 3 colors is ideal. Having a logo that is multi-colored can work against you in so many ways. First, it will be more costly to print as printers usually charge your work depending on the number of colors. It also makes your logo cluttered and disoriented. A logo limiting to 2 to 3 colors is fresh and sleek, and can easily be remembered. Only few well-established companies can get away with a colorful logo. For budding companies, it is best to keep this principle in mind.
Naturally, your logo must be in line with the nature of your business. This must be accurately portrayed with just a single glance. You don’t want to confuse your market as to what your business is all about. Your logo serves as your company’s forefront, so make sure to have a faithful representation of your business. For example, a fun and quirky logo is acceptable for a kid’s workshop, but not for a financial aid company.
These tips are just the tip of the iceberg. It is common for companies to seek assistance in constructing their logo, so don’t be intimidated by this seemingly intimidating task. It is a good thing that we, at ASMART Solutions Inc. not only make websites, but custom logos as well. We make sure to keep these essentials in mind, and your personal opinions as well. We generate only the best and accurate logos for your company so don’t hesitate to schedule a consultation with us now.