QR codes, also known as Quick Response Codes, are increasingly gaining the interest of people nowadays. These codes, which are very similar to bar codes, are known to be the new way to bridge the gap between the online realm and traditional print advertising. People may have seen this code in a Blackberry as it serves as an icon for the unique pin each Blackberry user has. So, what exactly do QR codes do and what is its importance in SEO?
These codes emanate from Japan where it is commonly used. A QR code may be seen on magazines, posters, or a website. You can acquire this by transferring it to your mobile phone, then it automatically launches your browser and leads it to information about a product, company, advertisement—anything you can think of! But before you activate this awesome feature, your mobile phone must have a QR reader first. You can easily search for apps that are compatible with your mobile phone (you won’t have a problem with an iPhone or Andriod phone), and this will enable your camera lens to scan and read the QR code.
Now, how can you generate a QR code? Easy. You can simply visit online QR code generating websites and within a few minutes, you are now one step ahead in the ruthless competitive market. With this unique code, you can spread your product, idea, advocacy and information by publishing it on public domains. This ultimately leads users to expounded information.
Of course, you need to know that this code is not used to merely lead a user to a website. It is important to know that QR codes should be used to its full potential. For example, you can entice users that by scanning their QR code, they may avail of freebies on a certain day. Another idea is your code can also lead them to an interactive game (don’t forget it must be mobile-friendly) relevant to your product. If you may notice, QR codes are commonly used as e-invites or e-tickets. By simply scanning a code, you can ditch the long lines in the cinema! Imagine the wonders that these little black and white images can do? The possibilities are endless if used with a creative and innovative mind.
The most crucial thing you must keep in mind is that QR codes can only be enjoyed by smart phone users. If your market does not own such technology, it is useless to make use of this tool. But in a nutshell, these codes will definitely give your company a new and fresher way of advertising. It gives your audience an innovative way of experiencing and enjoying your product. It is never too late to jump the bandwagon of this breakthrough technology.
This is a small sampling of the various designer QR codes from a great website www.qwikr.me.