Upon pressing enter when searching for a query on the internet, a list of websites is automatically presented to you. You tend to click the first link, or links on the first page because these are perceived to be the most relevant to what you’re searching for. If you have ever wondered how these websites are “ranked” accordingly, this is because of the amazing power of SEO or Search Engine Optimization.
SEO, a web marketing technique, can help generate more traffic for your website by assigning a rank to it. This tool is very handy especially if competing with other countless websites on the internet today. For local businesses, it is important to tap your immediate target market and that is your local community. It is useless reaching out to different corners of the world if your services are only limited to your area. While a search engine is not designed to know your specific location, learning these few tips can get your local business a boost by SEO.
First tip you need to keep in mind is to use your location as keywords. For example, if your business is based in Canada and you sell condo units, then your main keywords should be “condo units Canada”. This phrase contains your location and the nature of your business so it will be easy for people to stumble upon your website when using a search engine. This keyword must be mentioned several times in the body of your text. Keep in mind to always include your location and not just “condo units”. You may also want to maximize the advantages of registering your business on listings such as Google Places. This makes searching more convenient because your business will be part of a segregated database depending on your location. It is also advisable to take part in your local search engine (if there are any). This engine specifically caters to your geographical area which makes searching optimization more efficient. Utilizing social media can also greatly boost visitor traffic for your website. Channels such as Facebook, Twitter and Youtube can spread information like wildfire among people from your location, and even people from all over the world. Social media today has manipulated information dissemination as we know it, so using these tools is proven to increase your chances of having a higher rank in search engines.
So try out these tips and watch your rank skyrocket to the top spot. Keeping these tips in mind can even generate more opportunities for your local business. While competition is unavoidable, you will realize that it will be easier to withstand other businesses with just the right usage of SEO.