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Bloggers and web design enthusiasts may be familiar with Search Engine Optimization (SEO), but it is important to be in-the-know of the changes that may affect the performance of your website.

Bloggers and web design enthusiasts may be familiar with Search Engine Optimization (SEO), but it is important to be in-the-know of the changes that may affect the performance of your website. You wouldn’t want to be left behind with the persistent innovations of the World Wide Web. Some strategies that used to work efficiently years ago may not work the same way today.

Here are some SEO tips that can help assist you with how you manage your website:

Don’t Overuse Keywords

“Over-optimization” can hurt a website. Saying too much of one thing will not do you any good. Keeping your keyword density to average of 3-4% is ideal. You don’t want to sound like a broken record on repeat. It is wise to keep your content fresh and engaging so browsers will continue reading your posts.

Invest in Mobile Search

2012’s forecast for SEO indicates that most people will be searching through their mobile devices or tablets. Therefore, it is ideal to make a mobile version of your site which must be easily navigated since it is shown on smaller screens. Keep in mind that the mobile version of your site doesn’t need to contain all information that can be seen on the normal site. Include only vital information that you know your users want to see.

Create & Maintain a Blog

While corporate blogging is very evident today, it is said that it will become an even more steadfast feature of information dissemination. The internet is a very public portal which can make or break a business if they choose to share important information about their website. But experts are advising business entities to not be hesitant when broadcasting news, trends, and updates as this will not cause any damage to their site.

Enhance Your Website with Multimedia

A very wordy website may cause people to close your page with a blink of an eye. You don’t want to turn-off visitors by overloading your site with too much information in the form of words. It is desirable to add multimedia such as videos and pictures. This supplementary feature makes a site visually appealing and easy to look at. Browsers may also have a clearer idea of what your website wants to portray. Of course, keep in mind not to overdo it as too many pictures or videos will slow down your site. It is important to know the right balance of words and forms of multimedia.

Conclusion

With these basic tips in mind, there is no doubt that your website will get that needed boost. With the unending modifications of this industry, having a keen mind will work to your advantage especially with changes that will continue to arise. 


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